Via Della Seta
About Via della Seta
An Italian FF&E procurement service based in Zurich. We source furniture, lighting and accessories directly from Italian factories for residential and hospitality projects worldwide.
Where the name comes from
Via della Seta means “Silk Road” in Italian — a reference to the ancient trade routes that connected cultures through the exchange of materials, skill and beauty.
Founded by Chiara Borgoli, the studio was built on one idea: that the best Italian furniture should be reachable for designers and architects everywhere, without the friction of dealing with dozens of separate factories, languages and logistics chains.
We sit at the crossing point of Swiss precision and Italian craftsmanship. Our Zurich office handles project management, contracts and timelines; our Italian network handles production, quality control and packaging. The result is a single, reliable channel from the factory floor to your site.
Meet the founder, Chiara Borgoli →60+
Projects delivered
200+
Italian brands
12
Countries served
10+
Years of experience
Three core services
FF&E Procurement
We source furniture, fixtures and equipment from Italian factories. You share a specification or moodboard; we return a consolidated quotation and handle orders, quality checks and shipping to your site.
Design Consultation
Unsure which manufacturers suit your project? We advise on materials, finishes, lead times and budget allocation, so the right decisions are made early — before they become costly changes.
Smart Home Integration
For projects that pair technology with furniture, we coordinate smart home systems — lighting control, motorised shading, audio — sourced and installed to work with the interior, not against it.
What guides our work
Direct relationships
We buy from factories, not distributors — better pricing, shorter lead times and direct access to customisation that resellers cannot offer.
Transparency
Every quotation breaks down product, finishing, packaging, shipping and duties. No hidden markups, no surprises at delivery.
Craft
We work with makers who still build by hand where it matters — upholstery, joinery, metalwork, stone. Those details define the result.
Reliability
We confirm production schedules before ordering, track progress weekly and flag delays early. Clients plan around our timelines with confidence.
“Good design is not about following trends. It is about finding pieces that belong in a space and will still feel right in twenty years.”
Chiara Borgoli, Founder
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Tell us about your project and we will get back to you within one working day.
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