About / Founder
Chiara Borgoli
Founder & procurement lead
Chiara grew up between Milan and Zurich, surrounded by furniture workshops and design studios. She studied interior architecture and spent over a decade working with Italian manufacturers before founding Via della Seta.
Her role today is part curator, part project manager. She selects factories, negotiates pricing, oversees production schedules and checks that every item meets the specification before it leaves Italy. Clients work with her directly, from the first call to final delivery.
Chiara speaks Italian, English and German fluently. She travels to Italian factories regularly — to hold quality standards and to find the emerging workshops worth knowing about.
“Good design is not about following trends. It is about finding pieces that belong in a space and will still feel right in twenty years.”
Chiara Borgoli, Founder
Work with Chiara directly
Every project is handled personally, from the first call to final delivery.
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